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What is a KPI? Types, Limitations, and How to Make KPIs Work For Your Business

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Read our KPI guide to learn the meaning of the term.

What are Business Metrics?

Project Management Dashboard: Guide to KPIs and Examples

KPIs, Dashboards, and Operational Metrics: A Guideline

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Dashboard

Digital Marketing Dashboard

A digital marketing dashboard centralizes your online marketing KPIs and campaign data in one real-time view. Use it to monitor performance across social media, paid ads, SEO, email, and lead generation — and make faster, more confident decisions.

Dashboard

Financial Dashboard

A financial dashboard consolidates your company's financial data into a single, real-time view so you can monitor revenue, expenses, cash flow, and profitability — and make decisions without waiting for someone to pull a report.

KPI Example

Facebook Engagement

Are you connecting with your audience on Facebook? Track your Facebook engagement metrics on a dashboard to measure the impact of your brand messaging and value.

KPI Example

Web Traffic Sources

Web Traffic Sources measures which channels bring visitors to your site — direct, referral, organic search, and campaign. Learn how to track, compare, and improve each source.

KPI Example

Sales Target

Learn what a sales target is, how to calculate sales target attainment, and how to monitor your team's performance against targets in real time.

KPI Dashboards

Over 60 business dashboards for Executives, Sales, Marketing, Social Media, and more. Check out this gallery to get inspired in building your own today!

KPI Examples

Visual KPI examples and templates for key departments such as Sales, Marketing, Accounting, Supply Chain, Call Centers and more.

Browse Dashboards & KPI Examples by Category

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Social Media Dashboards Dashboards

Monitor your social media metrics on a dashboard so you can track Facebook, Instagram, TikTok, and YouTube all in one place.

Dashboard Example

LinkedIn Analytics Dashboard

Measure your organic LinkedIn content strategy.

Dashboard Example

Facebook Analytics Dashboard

Monitor your campaign performance with a Facebook dashboard to track key engagement metrics.

Dashboard Example

Web and Social Media Dashboard

Connect social media engagement to real business results.

Dashboard Example

Instagram Dashboard

Track reach, engagement, and growth in one clear Instagram dashboard.

Social Media KPIs

Explore the top metrics and KPIs for modern social media marketing teams

KPI Example

Facebook Ads Campaign Performance

Make sure your message is reaching the right audience by measuring your Facebook Ads campaign performance for the date range of your choice.

KPI Example

Facebook Ads: CPM and CPP

Track your Facebook Ads cost per impressions and cost per thousand to understand your ad performance and make smart, data-driven advertising decisions.

KPI Example

Facebook Ads Impressions and Reach

Understand the difference between impressions and reach — and what each one tells you about your Facebook Ads performance.

KPI Example

Facebook Ads Today's Summary

Drill down into today's campaign metrics and monitor your Facebook Ads objectives.

Executive Dashboards Dashboards

Learn what an executive dashboard is, what to put on one, and how to build a view that helps leaders make faster, more confident decisions.

Dashboard Example

CEO Dashboard

Track revenue, customers, and operations in one executive view.

Dashboard Example

Performance Management Dashboard

Track team goals and productivity to highlight wins and fix gaps.

Dashboard Example

CFO Dashboard

See cash, margins, and runway at a glance to act faster.

Dashboard Example

COO Dashboard

See throughput, quality, and cost in one view to act fast.

SaaS KPIs

SaaS Metrics & KPIs for modern teams

KPI Example

Customer Acquisition Cost

Measure the true cost of growth with the Customer Acquisition Cost (CAC) metric.

KPI Example

Customer Lifetime Value

Measure The Monetary Value of Each New Customer With The Customer Lifetime Value (CLV) KPI

KPI Example

Customer Lifetime Value to Customer Acquisition Cost

Measure marketing and sales efficiency with the LTV:CAC Ratio KPI

KPI Example

MoM MRR Growth

Your guide to calculating, tracking, and benchmarking the ultimate SaaS momentum metric.

Marketing Dashboards Dashboards

Build marketing dashboards and reports to strengthen your marketing strategy and make decisions with confidence.

Dashboard Example

Web and Social Analytics Dashboard

Connect social media engagement to real business results.

Dashboard Example

Lead Generation Dashboard

Track the metrics that matter and turn insights into action.

Dashboard Example

Web Analytics Dashboard

A web analytics dashboard tracks website performance metrics to provide insights needed to optimize site performance, improve engagement, and identify online trends in real time.

Dashboard Example

Social Media Dashboard

Use social media analytics to fuel your marketing efforts.

Digital Marketing KPIs

Metrics & KPIs for modern digital marketers

KPI Example

Average Lead Score

Focus on your best leads. It starts with this metric.

KPI Example

Bounce Rate

The percentage of visitors who leave your website after viewing only one page.

KPI Example

Brand Awareness

How are people hearing about and talking about your brand online?

KPI Example

Click Through Rate

Measure how often your site on an SERP prompts users to click and navigate to your page.

Sales Dashboards Dashboards

Sales dashboards show you how effectively your business generates revenue. Study KPIs to grow accounts, retain customers, and identify sales opportunities.

Dashboard Example

Product Performance Dashboard

See product KPIs in one view so you can make faster, smarter calls.

Dashboard Example

Sales KPI Dashboard

Sales KPI dashboards provide a detailed view of your company’s revenue performance through critical KPIs. Their deep insights allow you to diversify your revenue and maximize profitability.

Dashboard Example

Sales Activity Dashboard

Track daily sales tasks, improve productivity, and move more deals through the pipeline.

Dashboard Example

Sales Manager Dashboard

Track pipeline, productivity, and forecast accuracy in one place.

Sales KPIs

Metrics & KPIs for modern sales teams.

KPI Example

Activated New Business Value

Measure the value of all new business contracts within a specified period of time.

KPI Example

Adjusted Trial Rate

Measure and adjust the initial estimated trial rates to take into account company awareness and the total product distribution.

KPI Example

Average Profit Margin

Measures the average profit generated from the sale of a specific service, product or product/service category.

KPI Example

Average Purchase Value

Measure the average sales value of each transaction using this sales metric.